DIJÁGO سٹوڈيو

DIJÁGO سٹوڈيو is a Luxury Afro-Asian fashion brand co-founded by Khudija Zaib Lughmani, a multidisciplinary designer from Pakistan, and Gracey Owusu-Agyemang, a Ghanaian-Namibian, Central Saint Martins MA Fashion graduate. The duo, both graduates of Regents University London, redefine luxury by spotlighting Eastern artisans and prioritizing eco-consciousness, community craftsmanship, and sustainable practices. Their innovative approach earned them recognition as British finalists for the Circular Design Challenge, supported by the British Council and UN India. DIJÁGO seamlessly intertwines their identity with cultural, social, and environmental values, offering contemporary relevance. This brand merges Afro-Asian influences, particularly blending Pakistani and West African aesthetics, while prioritising sustainability and ethical craftsmanship. This involves highlighting how their individuality is expressed internaltionally through ethical design choices & production processes as well as natural materials

Together we fuse our forward thinking ideas, eco-consciousness, community craftsmanship and definitions of Luxury, forming a strong duo that is ready to change the world of fashion & present a new kind of luxury with the earth in mind.

CO-FOUNDER

Khudija Zaib Lughmani is a multidisciplinary fashion designer from Peshawar, Pakistan and is based in North-West London. She is highly detail oriented and open minded with a strong awareness of luxury goods, emerging trends and textile innovations. Upon graduating from Regent’s University London with a first class bachelor’s degree in Fashion Design in 2022, Khudija co-founded DIJÁGO studios. She has a vast knowledge of woven textiles and trimmings through various sampling and research. Her work highlights the preservation of craftsmanship, artisans and her South-Asian Heritage. The native women of the rural mountainous areas of Chitral in Pakistan are a group of artisans she is building communities with to preserve traditional craftsmanship.

CO-FOUNDER

Gracey Owusu Agyemang is an emerging Multidisciplinary designer from Ghana & Namibia whose work focus on Afrofuturism through the lens of agriculture. She is on the MA fashion program at Central Saint Martins and is a 2023/24 BFC MA Scholarship recipient. Afro futurism to her is to evaluate the past to inform the future in order to create better earth conditions and multiple identity’s of being for Black & African people. Designer qualities are playing on the fusion of masculinity and femininity within garments using materiality and narrative as tools. She uses afro-futurism as a tool to reimagine life within African environments that are minimally modernised to preserve traditional practices of agriculture while acknowledging the digital world. Being born in Zambia and hailing from Western & Southern Africa, she is afforded a benefit of understanding multiple traditions and culture. Her current work seeks to create fashion pieces/products that regenerate the soil and restores the earth.

HIGHLIGHTS

-DIJÁGO’s latest collection EK SIEN JOU, was launched at London Fashion Week ‘24 September official schedule.

-DIJÁGO m exhibited their work at the Future Fabrics Expo in June 2024. This was part of the Low Carbon Transition Programme under the Institute for Positive Fashion which demonstrates the BFC’s commitment to climate action. 

-DIJÁGO launched their first collection BADLAV: A COUTURE STORY at London Fashion Week June 2023 on the digital schedule

-DIJÁGO got invited to show their collection on the catwalk at the Monaco Yatch Club for  Monte Carlo Fashion Week in April 2024 as part of the collaboration of Central Saint Martins & Pavilion Bossio, a scenography school in Monaco.

-Khudija & Gracey presented to the Condé Nast Fashion Marketing students about DIJÁGO studios and being an emerging designer in the fashion industry. Khudija and Gracey are both showcases at the Regents University London Alumni Wall of Fame.

-Gracey Owusu Agyemang’s collection SONWÊRELD, that she presented during London Fashion Week, as part of the Central Saint Martins show and won the Canada Goose HumaNature Award for Responsible Design. The Agriculture focused collection was featured on British Vogue, WWD, 1Granary, I-D & Fashion United.

-Our looks have adorned Aweng Chuol, Jane Seymour (Bond girl), Musicians Tink & Adekunle Gold, Angela Rippon and Laura Whitmore.

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